Rogan has claimed 190-million downloads in a month. Whatever non-duplication exists in those two audiences will potentially fuel Spotify’s audience growth. Rogan has 8.4-million followers on his YouTube edition of the podcast. The biggest by far in the podcast sphere. By the start of 2021, Spotify will be the only app where Rogan’s new shows and entire library - currently 1,647 episodes in Google Podcasts - will be located. On that date JRE will appear in Spotify, while remaining for a bit everywhere else. Spotify also says: “This partnership represents a major addition to the already unrivaled slate of exclusive audio content available to audiences on Spotify” - possibly throwing a bit of shade on Luminary’s exclusivity model, though Spotify really doesn’t need to. By partnering with Spotify, Rogan and his team will enjoy the support of the world’s leading audio platform.” Spotify says: “Bringing the JRE to Spotify will mean that the platform’s more than 286 million active users will have access to one of culture’s leading voices. The video portion (which was launched in 2009 on YouTube) will be included - Spotify calls video podcasts “vodcasts.” The show (formally, The Joe Rogan Experience) will remain free to all Spotify users, not just the Premium subscribers. Going forward it will be glaringly present, and it will exist nowhere else. Joe Rogan has enjoyed the informal attribution as the world’s most successful podcaster, supported by only the most general understanding of his audience reach and advertising income, plus consistent presence at or near the top of every podcast popularity chart.Įxcept Spotify’s, because the show has been glaringly absent from that world-spanning audio platform. It’s that the industry coverage stretches across the mainstream in USA Today, Forbes, The Wall Street Journal, South China Morning Post, FOX News, Engadget, POP Culture - on and on. If there would ever been an indicator of podcastings’ maturity as a media category, or a podcaster emerging as a media mogul, it is today’ blockbuster news that Joe Rogan has signed an exclusive arrangement with Spotify, worth $100-million.

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